Analytics and Tracking Technologies
Use of Google Analytics
AvaCode Solutions uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”), to help us understand how users interact with our website, identify popular content, and analyse visitor demographics and interests.
Google Analytics uses cookies (text files placed on your computer) and similar technologies to collect information about your use of the website, including:
- Traffic Data: The pages you view, the time spent on those pages, the links you click, and the pages that led you to our site.
- User Behavior: Your interactions with the website content, navigation paths, and session duration.
- Technical Data: Your IP address (anonymised where legally required), browser type, operating system, and device information.
- Demographic Data: Non-personally identifiable information regarding your age, gender, and interests, if enabled in your Google account settings.
Purpose of Data Collection
We process this data based on your consent, obtained through our cookie banner, and our legitimate interest in monitoring and improving the performance, user experience, and content of our website.
- Measuring Traffic: To determine the total number of visitors and traffic sources.
- Content Improvement: To identify which content is most useful and engaging.
- Audience Understanding: To better understand visitor segments and improve our communications and services.
Data Sharing and Storage
The information generated by Google Analytics cookies may be transmitted to and stored by Google on servers in the United States or other jurisdictions. Google uses this information on our behalf to evaluate website usage and provide aggregated reporting.
Google may also transfer this information to third parties where required by law or where such third parties process data on Google’s behalf. More information is available at policies.google.com/technologies/partner-sites.
Your Choices and Opt-Out
You can control analytics tracking in several ways:
- Refusing Cookies: Reject analytics cookies through our cookie banner.
- Browser Add-on: Install the Google Analytics Opt-out Browser Add-on.
- Ads Settings: Manage Google advertising preferences at adssettings.google.com/authenticated.
Strictly Necessary Cookies
We also use strictly necessary cookies. These cookies are essential for the website to function properly. They enable basic features such as page navigation, form handling, and the storage of privacy preferences. The website cannot function properly without these cookies.