Privacy Policy

Analytics and Tracking Technologies

Use of Google Analytics

AvaCode Solutions uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”), to help us understand how users interact with our website, identify popular content, and analyze visitor demographics and interests.

Google Analytics uses cookies (text files placed on your computer) and similar technologies (like device identifiers) to collect information about your use of the website, including:

  • Traffic Data: The pages you view, the time spent on those pages, the links you click, and the pages that led you to our site.
  • User Behavior: Your interactions with the website content, navigation paths, and session duration.
  • Technical Data: Your IP address (which is anonymized where legally required), browser type, operating system, and device information.
  • Demographic Data: Non-personally identifiable information regarding your age, gender, and interests (if you have enabled personalized ads in your Google Account).

Purpose of Data Collection

We process this data based on your consent (obtained via our cookie banner) and our legitimate interest in monitoring and improving the performance, user experience, and content of our website. The information collected is used for the following purposes:

  • Measuring Traffic: To determine the total number of visitors and sources of traffic.
  • Content Improvement: To identify which content is most popular and engaging, allowing us to better tailor our offerings.
  • Analyzing Visitor Segments: To understand the characteristics and demographics of our audience to improve marketing efforts and product development.

Data Sharing and Storage

The information generated by the Google Analytics cookies about your use of the website will be transmitted to and stored by Google on servers in the United States or other locations. Google will use this information on our behalf for the purpose of evaluating your use of the website, compiling reports on website activity, and providing us with other services relating to website activity and internet usage.

Google's Privacy Policy: Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. By using this website, you acknowledge and agree that Google’s collection and processing of data, including how Google uses information from sites or apps that use Google services, will be governed by policies.google.com/technologies/partner-sites/

Your Choices and Opt-Out

You have the right to prevent Google Analytics from using your information for analytics purposes. You can exercise this right by:

  1. Refusing Cookies: Rejecting the use of Analytics cookies via our consent banner.
  2. Browser Add-on: Installing the Google Analytics Opt-out Browser Add-on, which prevents the Google Analytics JavaScript from sharing information with Google Analytics about visits to this site.
  3. Ads Settings: If you wish to opt out of Google’s use of cookies for interest-based advertising (which provides the demographic data), you can visit Google’s Ads Settings: adssettings.google.com/authenticated

Strictly Necessary Cookies

We also use strictly necessary cookies. These cookies are essential for the website to function properly. They enable basic features such as page navigation and access to secure areas of the website. The website cannot function properly without these cookies, and they are usually set in response to actions made by you, such as setting your privacy preferences, or filling out forms.

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